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Project's

Overview

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500

Done Projects

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30

In Queue

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75

Team Members

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2017

Since

What We Do

We Provide Our Client Best IT Solution Services

Web Development

Our software development team specializes in creating high-quality web applications for businesses of all sizes. From front-end design to back-end development, we provide end-to-end web development services using the latest technologies and frameworks. Our web solutions are customized to meet your specific business requirements, ensuring optimal performance and user experience.

Mobile App Development

We offer custom mobile app development services for iOS and Android platforms. Our experienced mobile app developers use the latest technologies and frameworks to build high-performing and user-friendly apps that meet your business needs. From concept to deployment, we ensure seamless integration with your existing systems and provide ongoing support and maintenance.

E-commerce Development

Our e-commerce development solutions help businesses establish a strong online presence and drive sales. We offer customized e-commerce development services using popular platforms like Shopify, Magento, and WooCommerce. Our team of experts provides end-to-end solutions, including payment gateway integration, shopping cart management, and order fulfillment, ensuring a seamless and secure e-commerce experience for your customers.

Digital Marketing

Our digital marketing services help businesses reach their target audience and increase their online visibility. We offer customized digital marketing solutions, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. Our team of experts creates data-driven strategies to drive traffic, generate leads, and improve conversion rates.

Machine & AI

Our machine learning and AI solutions help businesses leverage data and analytics to gain valuable insights and drive growth. Our team of experts offers end-to-end services, including data collection, analysis, and modeling. We use the latest machine learning and AI technologies to build intelligent systems that optimize business processes, improve customer experience, and generate insights for informed decision-making.

Wordpress Development

Our WordPress development services help businesses build customized and scalable websites on the popular WordPress platform. We offer end-to-end WordPress development solutions, including theme customization, plugin development, and website maintenance. Our team of experienced developers creates responsive and user-friendly WordPress websites that meet your business needs and help you establish a strong online presence.

Animation Video

Our animation video development services help businesses create engaging and informative animated videos that convey complex messages in a simple and entertaining way. Our team of experienced animators uses the latest animation tools and techniques to create high-quality videos that captivate your audience and communicate your brand message effectively. We offer end-to-end solutions, from scriptwriting to post-production, ensuring a seamless and professional experience.

Graphic Design

Our graphic designing services help businesses create visually appealing and engaging designs for their branding and marketing efforts. Our team of expert designers creates custom designs for logos, websites, social media graphics, brochures, and more. We use the latest design tools and techniques to create designs that effectively communicate your brand message and enhance your brand identity.

Digital Navik Digital Navik

5+

Years
Experience
About Us

We Provide Our Client Best IT Solution Services

As a leading to be best Web Development Company in Lucknow & Best Digital Marketing company in Lucknow, we are helping our clients to grow their business with the help of Digital Marketing to reach their target audience through social media marketing, online reputation management and branding. We have started out with the aim to provide our clients the marketing strategies that help them build their brand loyalty.

We provide a wide range of Digital Marketing Services that boost our clients ranking in their industry. Our services include search engine optimization, social media marketing, online reputation management, pay per click marketing/management, email marketing, digital lead management, web development and App development which makes us Best Digital Marketing company in Lucknow and app development company in Lucknow.

Best Digital Marketing Company in Lucknow

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Exceptional Services

wealthImg

High ROI

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Digital Marketing

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Delievery On Time

Industries

We are working with

Education Industries

Providing the solutions for non-IT businesses.

Hospital Industries

Providing the solutions for non-IT businesses.

Construction Industries

Providing the solutions for non-IT businesses.

Hospitality Industries

Providing the solutions for non-IT businesses.

Retail Industries

Providing the solutions for non-IT businesses.

Real State Industries

Providing the solutions for non-IT businesses.

Popular

Technologies in 2023

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Artificial Intelligence

AI, or artificial intelligence, refers to the development of computer systems that can perform tasks that normally require human intelligence, such as learning, reasoning, and problem-solving.

Advantages of
Artificial Intelligence

  • - Reduction in Human Error
  • - Zero Risks
  • - 24x7 Availability
  • - Digital Assistance
  • - New Inventions
Read More
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Angular JS

AngularJS is a JavaScript-based open-source framework used for building dynamic single-page web applications, maintained by Google, with a focus on declarative programming.

Advantages of
Angular JS

  • - Document Object Model
  • - TypeScript
  • - Data Binding
  • - Testing
Read More
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React JS

ReactJS is a JavaScript-based open-source library for building user interfaces or UI components, maintained by Facebook, with a focus on reusability and efficiency.

Advantages of
React JS

  • - Speed
  • - Flexibility
  • - Performance
  • - Usability
  • - Reusable Components
Read More
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Data Science

Data science is a field that involves extracting insights and knowledge from data using statistical, computational, and machine learning techniques to inform decision-making.

Advantages of
Data Science

  • - Making better business decisions
  • - Measuring performance
  • - Improving customer experiences
  • - Increasing efficiency
  • - New Inventions
Read More
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DevOps

DevOps is a software development methodology that emphasizes collaboration, automation, and monitoring to increase the speed, quality, and reliability of software delivery.

Advantages of
DevOps

  • - Faster, better product delivery
  • - Greater scalability and availability
  • - Better resource utilization
  • - Greater automation
  • - Greater innovation
Read More
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Cloud Computing

Cloud computing refers to the delivery of computing services, including servers, storage, databases, software, and analytics, over the internet, offering on-demand access and scalability.

Advantages of
Cloud Computing

  • - Cost Savings
  • - Security
  • - Flexibility
  • - Mobility
  • - Increased Collaboration
Read More
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Big Data

Big Data refers to extremely large and complex data sets that cannot be processed using traditional data processing tools and require advanced techniques for analysis and extraction of valuable insights.

Advantages of
Big Data

  • - Customer Acquisition and Retention
  • - Focused and Targeted Promotions
  • - Potential Risks Identification
  • - Complex Supplier Networks
  • - Cost optimization
Read More
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Packages

Choose Your Best Plan

  • Digital Marketing Plan
  • Development Plan
  • Training Plan

Digital Marketing Plan

Search Engine Optimization

Quarterly
Deliverables -
  • Full Site Technical Audit
  • Competitor Analysis
  • Keyphrase Research & Selection
  • Baseline Ranking Check
  • Google Penalty Check
  • Broken Links Check
  • Canonicalization + site unification analysis
  • Custom 404 Page Analysis
  • Meta Tag, Header Tag, ALT, Title Tag Optimization
  • Existing Content Optimization
  • Image Optimization
  • Robots.txt Creation & Analysis
  • XML Sitemap Creation & Analysis
  • Navigation Analysis & Recommendations
  • SEO Friendly URLs (URL Rewriting)
  • Webmaster Tools – Crawl Error Resolution
  • Structured Data Implementation
  • Google Business Profile Setup & Verification ...
  • Classified Submission
  • Social Bookmarking
  • Social Sharing
  • Google Analytics Report
  • Keyword Ranking Report
  • SEO Activity Report (Data Studio)
  • Email, Chat, Phone
  • Flexible monthly SEO consulting hours
Enquire Now

Most Popular Plan

Digital Marketing Plan

Social Media Management

Quarterly
Deliverables -
  • Creating Ads
  • Ads Analysis & Optimization
  • Monthly Social media reports & insights
  • Optimizing all the accounts
  • Creating post for Social Media
  • Optimizing all the accounts
  • Sharing post to relevant groups
  • Content Creation for Social Media Accounts (FB, Instagram)
  • Banner Creation for Social Media Accounts (FB, Instagram)
  • Adding Client Description in Social Accounts (FB, Instagram)
  • Interacting in the group related to the services
  • Automatic reply on Facebook/Instagram Messenger
  • Adding products/services to Facebook Page
  • Facebook Pixel setup & management.
  • Free organic Likes/followers in a month...
  • Blog post in local & other platforms.
  • Youtube banner & post creation.
  • Google My Business Management & reviews (15 to 20 reviews in a month)
  • Classified Submission
  • Social Bookmarking
  • Social Sharing
  • Google Analytics Report
  • Keyword Ranking Report
  • SEO Activity Report (Data Studio)
  • Email, Chat, Phone
  • Flexible monthly SEO consulting hours
Enquire Now

Digital Marketing Plan

Online Ads Management

Quarterly
Deliverables -
  • Keywords Research
  • Ad Copy Development
  • Bid Setup
  • Remarketing Tags
  • Landing Pages Recommendations
AdRoll -
  • Youtube Video Ads
  • Ad Scheduling Setup
  • Competitor Analysis
  • Google Ad Extensions Setup
  • Call Tracking Setup
  • Mobile Ads
  • Display Ads
  • Responsive Ads
  • Geo Targeting Setup
  • Google Shopping Feed Management ...
Meta (Facebook/Instagram) Ads -
  • Facebook Tracking Pixel Implementation
  • Facebook Link Click Ads
  • Facebook Boosted Page Posts
  • Facebook Multi-Product (Carousel Ads)
  • Facebook Leads Ads
  • Facebook Dynamic Product Ads
  • Facebook Leads Ads
  • Facebook Canvas Ads
Campaign Optimization -
  • Keyword Optimization
  • Ad Copy Optimization
  • Keyword Bid Optimization
  • ROI Analysis
  • Landing Page Optimization
  • Display Ad Optimization
  • CTR Optimization
  • Bid Refinements
Google Analytics -
  • Account & Profile Setup
  • Implementation of Conversion tracking Code
Enquire Now

Static Website Development

Ideal Solution For Beginner

Deliverables -
  • Upto 5 pages
  • Logo
  • Slider
  • Static Website
  • Hosting Free For 1st Year
  • 2 Email – 500 MB Quota
  • 1 Contact Form
  • Free SSL
  • Testimonials
  • Gallery Section
  • Chat Feature
  • 300 Rs/Extra Page
  • 200 Rs – Content/Page
  • Social Profile Link ...
  • Facebook Page Creation
  • Click to Call/Email
  • Mobile Responsive
  • Renewal – 1500 Rs + Domain Price Plus GST
  • 6 Month Free Support
Enquire Now

Most Popular Plan

Dynamic Website Development

Ideal Solution For Intermediate

Deliverables -
  • 10 pages
  • Logo
  • Slider
  • Dynamic Website
  • Hosting Free For 1st Year
  • 5 Email – 500 MB Quota Each
  • 1 Contact Form
  • Free SSL
  • Testimonials
  • Gallery Section
  • Chat Feature
  • 300 Rs/Extra Page
  • 200 Rs – Content/Page
  • Social Profile Link ...
  • Easy to Edit
  • Login Details Will Be Given
  • Facebook Page Creation
  • Click to Call/Email
  • Mobile Responsive
  • Renewal – 2000 Rs + Domain Price Plus GST
  • 6 Month Free Support
Enquire Now

E-Commerce Development

Ideal Solution For Retail Business

Deliverables -
  • Up to 50 Products
  • Logo
  • Contact Form – 3
  • Dynamic Website
  • 300 Rs/Extra Page
  • WhatsApp Chat Integration
  • Social Media Profiles Integration
  • Free SSL
  • Login Details Will be Given
  • Payment Gateway Integration
  • Call/Email/Chat Support
  • Social Profile Link
  • Easy to Edit
  • Login Details Will Be Given ...
  • Click to Call/Email
  • Mobile Responsive
  • Renewal – 3000 Rs + Domain Price Plus GST
  • 1 Year Month Free Support
Enquire Now

Web Portal Development

Ideal Solution For Biginners

Deliverables -
  • Feature : As per your Requirements
  • Logo
  • Contact Form – 3
  • WhatsApp Chat Integration
  • Social Media Profiles Integration
  • Free SSL
  • Login Details Will be Given
  • Payment Gateway Integration
  • Call/Email/Chat Support
  • Easy to Edit
  • Login Details Will Be Given
  • Click to Call/Email
  • Mobile Responsive
  • 1 Year Month Free Support

Web Software Development

Ideal Solution For Biginners

Deliverables -
  • Feature : As per your Requirements
  • Logo
  • Contact Form – 3
  • WhatsApp Chat Integration
  • Social Media Profiles Integration
  • Free SSL
  • Login Details Will be Given
  • Payment Gateway Integration
  • Call/Email/Chat Support
  • Easy to Edit
  • Login Details Will Be Given
  • Click to Call/Email
  • Mobile Responsive
  • 1 Year Month Free Support

Android & Hybrid App Development

Ideal Solution For Biginners

Deliverables -
  • Feature : As per your Requirements
  • Logo
  • Contact Form – 3
  • WhatsApp Chat Integration
  • Social Media Profiles Integration
  • Free SSL
  • Login Details Will be Given
  • Payment Gateway Integration
  • Call/Email/Chat Support
  • Easy to Edit
  • Login Details Will Be Given
  • Click to Call/Email
  • Mobile Responsive
  • 1 Year Month Free Support

Full Stack Development

Using PHP

Duration - 03 Month
Page Layout Using HTML & CSS -
  • Introduction of HTML
  • HTML Tags and their properties
  • Introduction of CSS
  • Types of CSS – INLINE,EMBEDED,LINKED/EXTERNAL AND IMPORTED
  • CSS Properties and values
  • Using CSS and HTML TAGS for creating web page layout
Client Side Programming Using JS -
  • Introduction of JavaScript
  • JavaScript Tokens-Identifiers,Keywords,Literals,Operators,Symbols
  • JavaScript Functions – Built-in functions & User-defined functions
  • Using Objects and Events
  • Using JavaScript in Website
  • Website Speed Optimization
  • Integrating Jquery Functions For Sliders, Accordian, Tabs, Etc.
Database Management System with MySQL -
  • What is DBMS?
  • CODD’S Rules
  • E-R DIAGRAM
  • DBMS Constraints –PRIMARY KEY,FOREIGN KEY,UNIQUE,NOT NULL,CHECK,DEFAULT
SQL Commands -
  • Inserting Records
  • Editing and Deleting Records
  • Performing Queries
  • Retrieving Specific Columns
  • Filtering Records with a WHERE Clause
  • Using Operators
  • Sorting Records and Eliminating Duplicates
  • Limiting Results
  • Using Built-In Functions
  • Grouping Records
  • Joining Tables
  • Using Table and Column Aliases
PHP & PHP++ -
  • Introduction to PHP
  • Basic Knowledge of websites
  • Introduction of Dynamic Website
  • Introduction to PHP
  • Why and Scope of PHP
  • XAMPP and WAMP Installation
PHP Functions -
  • PHP Functions
  • Creating an Array
  • Modifying Array Elements
  • Processing Arrays with Loops
  • Grouping Form Selections with Arrays
  • Using Array Functions
  • Using Predefined PHP Functions
  • Creating User-Defined Functions
PHP Programming Basics -
  • Syntax of PHP
  • Embedding PHP in HTML
  • Embedding HTML in PHP
  • Introduction to PHP Variable
  • Understanding Data Types
  • Using Operators
  • Using Conditional Statements
  • If(), else if() and else if condition Statement
  • Switch() Statements
  • Using the while() Loop
  • Using the for() Loop ...
PHP Advanced Concepts -
  • Reading and Writing Files
  • Reading Data from a File
  • Managing Sessions and Using Session Variables
  • Destroying a Session
  • Storing Data in Cookies
  • Setting Cookies
  • Dealing with Dates and Times
  • Executing External Programs
OOPS Using PHP -
  • OOPS Concept-Class, Object, Abstractions, Encapsulation, Inheritance, Polymorphism
  • Creating Classes and Object in PHP
Web Deployment -
  • Concept of DOMAIN
  • Concept of Hosting
  • Deployment using FTP
Enquire Now

Python Development

with Django

Duration - 03 Month
Introduction to Python -
  • Variables
  • Numeric Data Types: Int & Float
  • Sequential Types: Str & List
  • If-Elif-Else Statements
  • Creating Python Scripts/Files
  • Definite loops: For loops
  • Indexing
  • Slicing
Advanced Data Types in Python -
  • Data Types: tuples
  • Dictionaries
  • Reading and Writing txt and csv files
Writing Iterative Code and Algorithms -
  • Indefinite loops: while loops
  • Runtime complexity
  • Searching and sorting algorithms
  • Custom functions in Python
  • Args and Kwargs
  • Importing files
Introduction to Object Oriented Programming with Python -
  • Classes
  • Methods
  • Inheritance
  • Abstract Classes
Working with APIs -
  • RESTful architecture
  • Working with APIs
  • Request library
Introduction to Developer Tools and SQL -
  • Assert statements
  • Testing
  • Git
  • Intro to SQL
  • CRUD
Introduction to Django -
  • HTTP protocol
  • MVC model
  • Virtual environment
  • Django structure
  • Generic Views
  • HTML templates
  • URL dispatcher
Advanced Django for Web and Automation -
  • Custom Views
  • GET and POST methods
  • URL shortener
  • User model
  • Logic in templates
  • Querying models
  • Serving Staticfiles
  • Deployment of Django
  • Automating tasks with Django
Building Web APIs using Django REST -
  • Generic Views in Django Rest
  • Serializers
  • JSON
  • Building RESTful APIs
  • Filtering Models
  • Working with Images
  • Authentication with tokens
  • Postman
  • Related models
  • Contenttypes app ...
Deploying Web APIs -
  • Using API endpoints
  • Deployment of Django REST project
Final Project and Presentation -
  • Concept presentation
  • Approval by committee
  • Working on the project
  • Intermediate report to committee
  • Finishing the project
Preparing to enter the job market -
  • Resume review and mock interviews
  • Understanding the job market
  • How to identify the right company for you
  • Final presentation of working project
Enquire Now

Java Development

Back-End

Duration - 03 Month
Core JAVA -
  • Introduction
  • Data types and Variables
  • Operators and Expressions
  • Control Flow Statements
  • Methods
  • Object-Oriented
  • Programming
  • Objects and Classes
  • Using Java Objects
  • Inheritance in Java
  • Exception Handling
  • Input/Output Streams
  • Collection Framework
  • Inner Classes
  • Introduction to Threads
  • Interfaces and Abstract Classes
  • Serialization
  • Generics
  • Annotations
  • Reflection
Servlet -
  • HTML Forms Servlets
  • Overview Servlet Lifecycle
  • init()
  • service()
  • destroy()
  • GenericServlet
  • ServletRequest
  • ServletResponse HttpServletRequest
  • HttpServletResponse
  • HttpServlet Request-response
  • headers
  • GET
  • POST
Java Beans -
  • Enterprise Bean overview
  • Types of enterprise beans
  • Advantages of enterprise beans
  • The Life Cycles of Enterprise Beans
  • Working with Session Beans
  • Website Speed Optimization
  • Statefull vs. Stateless Session Beans
  • Working with Entity Beans Message Driven Beans
Database and SQL Fundamentals -
  • Relational Databases and SQL Database
  • Schema
  • Tables
  • Columns and Rows
  • DDL & DML Sequences
  • Stored Procedures Using SQL Terminals
  • JavaServer Pages
  • JavaServer Pages
  • JSP tags and JSP expressions Fixed Template Data
  • Lifecycle of a JSP Model View Controller (MVC)
  • Model 1/Model 2 Architecture Data Sharing among servlets
  • JSP Request
  • Application
  • Session
  • And
  • Page scope JSP implicit objects
Struts Framework -
  • What is Struts?
  • Struts Architecture Struts classes
  • ActionForward
  • ActionForm ...
  • ActionServlet
  • Action classes
  • Understanding struts
  • config.xml
  • Understanding Action Mappings Struts flow with an example application
  • Struts Tiles Framework
  • Struts Validation Framework
  • Internationalizing Struts Application
  • Struts with Message Resources
JDBC -
  • JDBC Fundamentals
  • Advanced JDBC
  • Introduction to Row Sets
  • JDBC classes and
  • the java.sql Connecting to databases JDBC design patterns
Enquire Now

Digital Marketing Training

Ideal Solution For Biginners

Duration - 03 Month
DNPL Digital Marketing Course Modules -
  • ntroduction to Digital Marketing
  • Market Research using Google Form
  • Introduction to Graphic Designing
  • Basic to Advance Video Editing
  • Introduction to Website and Website Designing
  • E-commerce Website Designing and Marketing
  • Introduction to Search Engine Optimization
  • On-Page SEO M10 Off-Page SEO
  • Local SEO
  • Technical SEO
  • Google Search Console
  • Google Analytics
  • Email Marketing
  • Introduction to Email Marketing Channels
  • Lead Generation
  • Mobile Marketing
  • Introduction to Social Media Marketing M23 Facebook Marketing
  • Linkedin Marketing
  • Twitter Marketing
  • Facebook Advertising M27 Introduction to Google AdWords
  • Google Search Ad Setup
  • Linkedin Advertising
  • Instagram Marketing
  • Advance Search Engine Marketing
  • Advance Google Ads Setup ...
  • Online Display Advertising
  • Google Tag Manager
  • Introduction to Blogging
  • AdSense
  • Affiliate Marketing
  • Freelancing
  • Shopify
  • Content writing
  • Content Marketing
  • Online Reputation Management
Enquire Now

Digital Marketing Training

Advance Course

Duration - 05 Month
DNPL Digital Marketing Course Modules -
  • ntroduction to Digital Marketing
  • Market Research using Google Form
  • Introduction to Graphic Designing
  • Basic to Advance Video Editing
  • Introduction to Website and Website Designing
  • E-commerce Website Designing and Marketing
  • Introduction to Search Engine Optimization
  • On-Page SEO/Off-Page SEO
  • Local SEO/Technical SEO
  • Google Search Console/Google Analytics
  • Email/Content/Affiliate/Linkedin/Twitter/Instagram Marketing
  • Introduction to Email Marketing Channels
  • Lead Generation
  • Social Media Marketing / Facebook Marketing
  • Introduction to Google AdWords
  • Google Search Ad Setup
  • Linkedin Advertising
  • Advance Search Engine Marketing
  • Advance Google Ads Setup
  • Online Display Advertising
  • Google Tag Manager
  • Introduction to Blogging
  • AdSense
  • Freelancing
  • Content writing ...
  • Online Reputation Management
  • Mastering Landing Pages
  • Advance Graphic Designing
  • Advance Social Media Marketing
  • Pinterest/Quora /YouTube Marketing
  • Quora Advertising
  • Social Media Retargeting/Google Remarketing
  • Drop Shipping
  • Growth Hack
  • Entrepreneurship / Personality Development
  • Communication skills/Interview Handling Skills
Enquire Now
Blogs

A blog, short for weblog

Client's

Testimonial

Our client's satisfaction is our top priority. We are proud to have received numerous positive testimonials from our clients, who have experienced the quality of our services firsthand. We value our clients' feedback and are committed to providing the highest level of service to ensure their success. Here are some of their comments.

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We have been working with Digital Navigators since a ample period of time to enhance our online presence through implementation of better SEO and Google AdWords practices. We have always found Digital Navigators Team to provide an expert, comprehensive and efficient service.

Avaneesh Kumar Awasthi

Chairman, VACI

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Digital Navigators helps our organization to reach more audience in a short span of time. Regular and Creative analysis with great implementation approach, makes them different from others. Thanks to Digital Navigators Team for such a great service !

Mangesh Trivedi

Founder, YogaKaro

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We have found a great reach to the public for our organization by the help of Digital Navigators' digital marketing strategy. Best Team to work with...

Shubham Tripathi

Founder/Manager, GVF (NGO)

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To expand our organization in the lockdown period, we were in extreme need of our internet presence. Digital Navigators helps to reach the public using social media, website and other digital mediums.

Mangesh Trivedi

Founder, ABYSM

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We have hired Digital Navigators for Promotion & Advertisement of our Real Estate sites and we get great audience leads. Highly Recommended !

Proprietor

Balaji Builders & Developers

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Digital Navigators has helped us easily transform our concept into a reality. They has been offering us personal guidance and promptly attending to our queries. We are extremely satisfy to deal with very smart, efficient and professional team.

NZ Scoring App

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Support

It’s very easy to contact us

FAQ -

Frequently Asked Question

What services does your software company offer?

Our software company offers a range of services including website development, mobile app development, e-commerce development, machine learning and AI development, and WordPress development

What digital marketing services do you offer?

We offer a range of digital marketing services including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content creation, and analytics and reporting.

How long does it take to develop a website?

The timeline for website development depends on the complexity of the website and the specific requirements of the client. We work closely with our clients to establish a timeline that meets their needs.

What platforms do you develop mobile apps for?

We develop mobile apps for both iOS and Android platforms.

How much does it cost to develop a mobile app?

The cost of developing a mobile app varies depending on the complexity of the app and the specific requirements of the client. We provide customized quotes based on each project.

What are the emerging trends in digital marketing?

Emerging trends in digital marketing are constantly evolving as technology advances and consumer behaviors change. Here are some of the current emerging trends:

  • Artificial Intelligence (AI): AI is being integrated into various aspects of digital marketing, including chatbots, personalization, data analysis, and ad targeting. AI helps automate tasks, improve customer experiences, and optimize campaigns.
  • Voice Search Optimization: With the rise of voice assistants like Siri, Alexa, and Google Assistant, optimizing content for voice search has become crucial. Marketers are adapting their strategies to align with voice-based queries and providing concise, conversational answers.
  • Video Marketing Dominance: Video content continues to gain popularity, with platforms like YouTube, TikTok, and Instagram Reels driving engagement. Marketers are focusing on creating engaging video content, leveraging live streaming, and utilizing short-form videos to capture attention.
  • Video Marketing Dominance: Video content continues to gain popularity, with platforms like YouTube, TikTok, and Instagram Reels driving engagement. Marketers are focusing on creating engaging video content, leveraging live streaming, and utilizing short-form videos to capture attention.
  • Influencer Marketing Evolution: Influencer marketing has evolved beyond traditional celebrities, with micro and nano influencers gaining prominence. These smaller-scale influencers tend to have more niche audiences and higher engagement rates, making them valuable for targeted marketing campaigns.

How do ads work?

Ads, short for advertisements, are a form of marketing communication used by businesses and organizations to promote their products, services, or brand. Ads work by capturing the attention of the target audience and delivering a persuasive message to influence their behavior. Here's a general overview of how ads work:

  • Identification of Goals: Before creating an ad, businesses define their objectives, such as increasing brand awareness, generating leads, driving sales, or promoting a specific product/service.
  • Target Audience: Advertisers identify their target audience based on factors like demographics, interests, behavior, or location. Understanding the audience helps tailor the ad message and choose the appropriate advertising channels.
  • Ad Creation: Ads are designed to effectively communicate the intended message. This involves creating compelling visuals, catchy slogans or taglines, and persuasive content. Creativity, storytelling, and emotional appeal are often employed to make the ad memorable.
  • Advertising Channels: Ads can be displayed through various channels, including television, radio, print media (newspapers, magazines), outdoor billboards, websites, social media platforms, search engines, mobile apps, and more. The choice of channels depends on the target audience and the budget.
  • Ad Placement: Advertisers select specific placements within the chosen channels to maximize visibility and reach the target audience effectively. This can involve selecting prime TV slots, popular websites, relevant social

What are some emerging trends in advertising?

The advertising industry is continually evolving to adapt to changing consumer behavior and technological advancements. Here are some emerging trends in advertising:

  • Influencer Marketing: Influencer marketing has gained significant momentum in recent years. Brands collaborate with social media influencers who have a dedicated following to promote their products or services, leveraging the influencers' credibility and reach.
  • Native Advertising: Native advertising involves seamlessly integrating branded content into the user's online experience, making it feel more natural and less intrusive. It blends with the platform's format and provides value to the audience while promoting a brand subtly.
  • Programmatic Advertising: Programmatic advertising uses automated technology to buy and sell ad inventory in real-time, optimizing the targeting and delivery of ads. It streamlines the ad buying process, making it more efficient and enabling highly targeted campaigns.
  • Personalization: Personalized advertising focuses on delivering tailored ads to individual users based on their preferences, behavior, and demographics. Advanced data analytics and AI-powered algorithms enable marketers to create customized ad experiences that resonate with consumers.
  • Ad Placement: Advertisers select specific placements within the chosen channels to maximize visibility and reach the target audience effectively. This can involve selecting prime TV slots, popular websites, relevant social

Get In Touch -

Make An Free IT Consultant

Our Team

we have well trained & expert team members

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Umesh Kumar Yadav

PHP Developer & Operations Head

Experiance - 09 Years

g

Umesh Kumar Yadav

PHP Developer & Operations Head

Experiance - 09 Years

g

Umesh Kumar Yadav

PHP Developer & Operations Head

Experiance - 09 Years

g

Umesh Kumar Yadav

PHP Developer & Operations Head

Experiance - 09 Years

h

Umesh Kumar Yadav

PHP Developer & Operations Head

Experiance - 09 Years